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Tag Archives: eMarketer

Facebook to allow users to shop directly from its app

In a move to let its users shop for clothes, shoes and other accessories online, Facebook Inc announced on Monday that it is testing several ad features that will allow users to shop from their mobile phones without leaving its app, according to Financial Post. Facebook wants to make the process of purchase via mobile phones smoother and help businesses ... Read More »

Facebook challenge: Cashing in on mobile devices

Lots of people love their cellphones. Facebook, so far, is not a big fan. Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to ... Read More »