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Microsoft’s ‘Kin’ to take on iPhone, Blackberry

Microsoft Corp. unveiled two cell phones on Monday that are meant for social networking-savvy teens and twenty-somethings, in an attempt to revitalize its mobile business and regain ground on iPhones  and BlackBerrys.

Microsoft said its new touch-screen phones — a short, square-shaped handset called Kin One and a longer, more rectangular one called Kin Two — will be sold exclusively in the US by Verizon Wireless. They are being made by Sharp Corp., which has produced Sidekick cell phones, whose software comes from Microsoft-owned Danger Inc.

In the past, Microsoft has mostly sold its mobile software to other companies to put it on phones they make. This will be the case with its recently announced Windows Phone 7 Series software, which is expected to be on handsets by the holidays. The Kin phones mark a departure, as Microsoft has sway over the creation of their software and hardware. Read full story from publisher

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