International Cricket Council has learnt from the mistakes it made in the 2007 ODI World Cup and would lower the ticket prices to ensure that the Twenty20 World Championship doesn’t prove to be another flop show in the West Indies, ICC chief executive Haroon Lorgat said.
“We have learnt from the 2007 World Cup. Perhaps pricing of the tickets was the fundamental reason (behind low turnout) there. It was not really affordable for them. The Caribbeans are small communities and it was not affordable for them to buy tickets of all matches,” Lorgat said.
Spelling out plans to woo the locals for the April 30-May 16 ICC World Twenty20, Lorgat said, “While pricing of the ticket is key, we are also retaining the Caribbean flavour this time.”
“Every territory has its own style and culture and we will encourage them to get involved in their own way. I’m hoping they would come out in full swing and there will be a party atmosphere all around,” said Lorgat who was here to display the ICC World Twenty20 trophy. Read full story from publisher…