New York: Sex.com, often touted as one of the most valuable Internet domain names, is due to head to the auction block next week.
DOM Partners LLC, a New Jersey lender that backed a 2006 purchase of the domain name for a reported $14 million, is foreclosing on the Internet property, and is due to auction it on March 18 at New York law firm Windels Marx Lane & Mittendorf LLP, according to legal notices.
Bidding for the Internet property, the tumultuous past of which includes several lawsuits and two books, is due to start at $1 million.
The auctions of simple domain names are seen as rare opportunities for Internet entrepreneurs.
An auction for the www.pizza.com domain name in 2008 attracted bids above $2.5 million. Read full story from publisher