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Home » Gadgets » iPhone 8 set to bring Apple back in the game, predict analysts
iPhone 8 set to bring Apple back in the game, predict analysts

iPhone 8 set to bring Apple back in the game, predict analysts

Time and again, iPhone 8 is said to come with a complete design makeover. The company is celebrating 10 years since it made the first phone — a product that changed how people used mobile phones. And for that, it is ought to do something special.

But a new analysis predicts that it is not just the dreamy new iPhone 8 design that will open the doors to Apple’s number crunching sales figures, but that it is bound to happen out of a strong user base and changing times.

A team of analysts from Bernstein predict that next couple of years for Apple could turn out to be a huge success because there will be so many users waiting to upgrade to a new iPhone. Toni Sacconaghi Jr. and his team of analysts extrapolates data — a four year statistics — to year 2018, revealing that the number of iPhone users will grow to 855 million eventually from the 691 million users in 2016.

iphone-installed-base

The analysts also take into account the rate at which users upgrade to a new iPhone, which by the way is so consistent that the extrapolation can be quite confidently presented. The data reveals every year more than a fourth of total iPhones are bought by users upgrading from their old iPhone.

The installed base of iPhones will eventually become so high in a period starting this year that number of users needing to upgrade to a new iPhone will be huge. Like, about 203 million iPhones will become old enough by 2018 that their users are likely to buy a newer, or the latest model. This alone is about 150 per cent of what Apple sold in 2016.

“Our analysis indicates that iPhone’s installed base will be nearly ~80% larger entering the iPhone 8 cycle than it was entering the strong iPhone 6 cycle,” BGR quotes the Bernstein analyst saying.

iphone-upgrade-rate

And those are just upgrades. There are always new users joining the iPhone clan — though the number has been diminishing since the year 2014 — thanks to Android, a new CEO and a paradigm shift in the phone’s looks.

Apple had a rough 2016 in particular though, with sales dropping by 8 per cent despite it calling the iPhone 7 an “incremental update”. Despite that, Android based Google Pixel and Samsung Galaxy S7 fared much better. While Apple iPhone 7 and Samsung Galaxy S7 saw an increase in number of device activations by as much as 13 percent and 36 percent respectively, the Google Pixel witnessed a staggering 112 percent raise in the 24-28 November festive period in US.

The iPhone 8, which could launch earlier this year than the usual September launch, is said to come in three variants — two of them an upgrade over the iPhone 7 and one, probably the anniversary edition, with OLED display and a zero-bezel design with virtual fingerprint sensor, face detection capability, A11 chip, wireless charging, water proofing and new battery technology.

 

Source: India Today

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