Facebook-owned Instagram has added two new features – Live video and messages, and no brownie points for guessing – they disappear! Déjà vu? Well, we have heard that before, and almost lost the count of Facebook (WhatsApp or Instagram) trying to emulate the ephemeral Snapchat app.
So, Instagram now gets two new updates live video on Instagram Stories and disappearing photos and videos for groups in Instagram Direct. Needless to say, Instagram Stories is also a leaf borrowed from Snapchat. Instagram Stories that was announced in August, and Live video will now let users connect with friends and followers. However, once you are done sharing the video, it disappears from the app. Many find it a mix of Periscope and Snapchat.
To go live, users just need to swipe right from the feed to open the camera, tap the “Start Live Video” button and then can start sharing for up to an hour and as soon as you go live your friends will get a notification. You can also pin a comment for everyone to see or even turn comments off when you are live. As soon as your friend starts a live story, you will see ‘Live’ under their profile photo in the stories bar. Instagram, has created ‘Top Live’ to explore new live stories. “Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around,” Instagram writes in a blogpost.
Instagram direct that is being used by about 300 million people across the world and many use group threads to stay connected with friends and family, the company claims. The all new update keeps regular direct messages the same, but brings to users a more visual way to connect with others.
Users need to swipe right into the camera to snap a photo or shoot a video, and then tap the arrow to send it privately. “Send anything you want, from inside jokes to your worst selfies. Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. And you’ll see if they replayed it or took a screenshot, the blogpost explains.
In order to open the inbox, users can tap the new paper airplane icon at the top right corner of the feed or swipe left. The disappearing photos and videos will be seen in a bar at the top. On tapping the ones with blue rings to will be able to see what your friends have shared. “In a group, you can see everyone’s responses — and who else has seen them — in a slideshow format. Then when you’re done, just tap their faded profile photo to send a quick response,” Instagram explains.
Live video on Instagram Stories and Explore will be rolling out to users across the globe in the next few weeks. It should be noted that whether your account is public or private, you can send disappearing photos and videos to only those who follow you.
Back in 2012, it bought Instagram as the social giant was deeply associated with sharing images, and didn’t want another app popular with teens stealing its users. In late 2013, Whatsapp was next potential threat to Facebook. Without wasting much time, it snapped the service for a jaw-dropping $19 billion. But, it was Snapchat that the company couldn’t get its hands on.
Snapchat is considered one of the most popular social platforms among teens and has boasts of 10 billion video views. While the current figures are unknown, Facebook is also known to have doubled the numbers late last year and has been filling its coffers with revenue from video ads. However, it should be noted that Snapchat has managed to achieve it with a number of users that is significant lower than Facebook. And, now its on its way to announce the one of the biggest tech IPOs in years.
Meanwhile, Facebook has tried its hand at everything from Slingshot that fall flat on face, borrowing features for WhatsApp and Instagram, and even bought similar apps like Snow and Flash. Looks like, it’s time Facebook lets go its obsession with Snapchat and rather focus its energies on an original concept that could help woo younger audiences.
Source: First Post