For Indians, the payout starts at Rs 10 for a completed survey.
Google Opinion Rewards, which is Google’s simple survey based app was so far restricted to only certain countries and is now available to Indian users also. Google has rolled out the app in India and a few other countries. The Android-only app is free and can be downloaded from Google Play. The app has been created by Google Consumer Surveys.
The app comes with a host of rewards for users. Once a user successfully completes a survey, the app then provides Google Play credits. The amount can be redeemed in the Google Play Store for premium, paid content. There is no restriction on spending and the user can explore any paid content from apps to movies using this amount. In order to be eligible for the survey, the user needs to first sign up and provide basic information, based on which the surveys will be shared.
Google has different cash payouts for different users in different regions. The Indian rewards start at Rs 10. There’s no details as to the highest amount Google offers for the surveys. While Google Consumer Survey platform is open to all advertisers and third-party users, Google too has used the service in the past to create a survey around Android N. Google had asked users to suggest names for Android N via the platform, before finalizing on Android Nougat.
The survey is conducted via a series of questions. While some questions provide a user the option to choose between multiple choice options, others ask users to type out their opinions in detail. There is no specific number of questions in each survey. However, depending on the advertiser, the length and the type of questions, the payout amount can often vary. The app is linked directly to the user’s Google account so the sign-in process is simple.
Google has shared multiple successful case studies of brands who used the platform to engage with users and improve their services. While many of the survey results have later inspired YouTube advertisements, there have also been some which have understood their consumers better and offered products and services accordingly. The app description reads, “Answer quick surveys and earn Google Play credit with Google Opinion Rewards, an app created by the Google Surveys team.”
The frequency of the surveys is approximately once weekly, though there might be times when users are presented with multiple surveys in one week or face lean weeks. The app reviews on Google Play have been almost positive with the app rating being at 4-stars. However, come customers have complained of infrequent surveys and being barred from the app owing to fake responses.