In a move to let its users shop for clothes, shoes and other accessories online, Facebook Inc announced on Monday that it is testing several ad features that will allow users to shop from their mobile phones without leaving its app, according to Financial Post.
Facebook wants to make the process of purchase via mobile phones smoother and help businesses drive sales.
“On Facebook, we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands,” the Silicon Valley-based Internet firm said in an online post on Monday.
“We’re looking to give people an easier way to find products that will be interesting to them on mobile and make shopping easier,” said Emma Rodgers, Head of Product Marketing for Commerce, Facebook to Financial Post.
The new feature will allow users to browse products without redirecting them to another site. Facebook will display products for purchase on its site and users can directly buy them in Facebook through a ‘Buy Now’ button that will be available.
According to Financial Post, Facebook has added a new section on its app that lets users go to the shopping page and browse among several brands from a select group of small businesses.
In coming weeks, Facebook will begin testing a Shop section where people can “discover, share, and purchase” products that they may currently seek out in various locations such as News Feed or Pages at the social network.
A small number of US partners will take part in the Shop section test, with an eye to expanding offerings if the results are promising.
Some new products, such as Carousel, which allows marketers to display assortments of products and links in a single ad, have been previously launched.
This offer will eventually attract serious ad dollars, said an analyst at eMarketer.