BANGALORE: In the minimalist video of the viral hit ‘Why this Kolaveri di’, actor and occasional singer Dhanush can’t help grinning as he repeats the now-famous catchphrase of the song over and over again. He’s clearly having a lot of fun, getting a kick out of mouthing lyrics that are so absurd they make one burst into spontaneous giggles.
Perhaps it is this sense of absurd fun – its whacked out irreverence, its ‘f#@# it, just chill’ attitude – that’s made the song a humongous hit across the nation, with close to 3.79 million views on its official YouTube video in less than a week and a top trending topic on Twitter the past three days.
“We had a real blast writing and recording this song,” says Dhanush in an exclusive telephonic interview from Chennai. Although he’s sung a few ditties here and there in previous films, this is by far the biggest hit and will feature in his film “3”, directed by his wife Aishwarya Dhanush, megastar Rajnikanth’s daughter. Incidentally, the music of the film, including this song, has been composed by 21-year old Anirudh Ravichander, Rajnikanth’s nephew.
“This was very much a group effort, and we had so much fun that I think it comes across in the song and the video, and that’s what people love so much about it,” says the National Award-winning Tamil superstar. “It’s also something to do with the fact that I’m not a playback singer, so my voice isn’t perfect. Everyone can hum this song.”
Composer Anirudh Ravichander is on a major high as Big B tweeted about the song, giving it a thumbs-up.
“Basically, Aishwarya gave me a situation, which in a nutshell is about a love failure. In five minutes, I had a composition. Then, Dhanush enters, listens to the track and just starts singing. His first line was ‘Why this kolaveri di?’, which sort of translates into ‘Why do you have such a rage towards me, girl?’ We loved the line and the Tamil-English phrase, and then decided to just go ahead with that. There were no lyrics, it was all done impromptu by Dhanush in 25 minutes,” says Anirudh, who released the song on YouTube on November 17.
Bollywood megastar Amitabh Bachchan tweeted: “Just heard #Kolaveri after much talk on it… it’s so original and catchy… congrats Dhanush and Aishwarya (Rajni’s daughter).. love”.