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Business as usual at Asia’s largest prison

Asia’s largest prison, Delhi’s Tihar Jail is notorious for its overcrowding and tough criminals, but a new business endeavor may help inmates get a sense of self-worth.

Taking its first step into online retailing, the Indian capital’s Tihar Jail is offering goods over the Internet made by inmates, including murderers and kidnappers, producing a wide variety of baked goods, furniture, weaving, tailoring, oil extraction, paper, and shoes.

In the last financial year, its annual revenue passed an impressive $2.5 million, and after opening stores across Delhi, prison authorities launched www.tihartj.nic.in in a latest marketing idea. The website showcases photographs of food, furniture, clothing, and painting, all made by convicts. The computer-savvy inmates also wrote the html coding for the website. Read Full Story from the Publisher.

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