In the past couple of years, Apple has been trying to set a foothold in the Indian market. We’ve seen the company introduce buyback and exchange offers, and this time it has decided to make it even more lucrative. A report by The Times of India points out that the company is offering buyback on iPhone 6s and iPhone 6s Plus units with discounts up to Rs 34,000.
This isn’t surprising as the company has missed the pre-order target in India. Citing Apple’s trade partners in India, the report also adds that Apple and its retailers are also going to buyback older iPhone models under the same scheme. Ingram Micro has reportedly already introduced the buyback scheme in some Apple stores and retail chains in South India. The other distributors will soon start offering the discounts.
The iPhone 6s and 6 Plus were launched recently for a price ranging between Rs 62,000 and Rs 92,000. But even before the devices went on sale, pre-booking figures gave a glimpse into a rather sluggish demand than expected. Firstly, the devices are priced too steep and last year’s models are available at Rs 8,500 to 9,000 cheaper.
Also, the ‘s’ on the iPhone stands for slight, to no change in the design and a handful of internal upgrades. A little alteration in the size, a new 3D Touch display, bumped up camera and performance, a cool Rose Gold option in addition to the Gold variant, make it desirable; but not enough for every iPhone 6 owner to look for an upgrade. This coupled with a hefty price tag makes the value-for-money India audiences look elsewhere, especially with plethora of options available. The massive discounts may possibly help the company boost the sales.