Chennai, Jan 30 th, 2010: PepsiCo India – a name synonymous with cricket in the country and one of the biggest corporate partners of Indian Premier League (IPL) – unveiled here today its high-voltage initiatives for IPL 2010, with the launch of the second edition of 7UP Lemon Pattalam – its unique cricketing programme for consumers in Tamil Nadu.
After unleashing an unprecedented cricket fever in the state with a unique form of cricketing extravaganza last year, 7UP, leader in clear lemon drink category in TN from the PepsiCo India portfolio, today launched 7UP Lemon Pattalam in a “bigger and better” format.
7UP Lemon Pattalam is a unique concept which gives a golden opportunity to regular cricket fans in the state to match skills with none other than the Chennai Super Kings – most of whom are their cricketing icons, indeed some are towering legends of contemporary cricket such as Indian cricket skipper M S Dhoni and international superstars such as Mathew Hayden and Mutthiah Muralitharan.
The 7UP Lemon Pattalam is a unique game of 7UP style cricket – consisting of 7 overs, with 7 balls per over, and an opportunity for TN consumers to interact and pit themselves against the stars of their favourite team. Read full story from publisher