According to numbers released by the Telecom Regulatory Authority of India (TRAI), the maximum porting has happened in Gujarat and Karnataka with as many as 3.65 lakh and 3.18 lakh mobile users respectively shifting their operators.
While the telecom regulator did not give out operator-specific numbers, Vodafone Essar and Idea Cellular are among the companies that have gained the most. According to industry sources, Vodafone has gained over 2 lakh subscribers as a result of MNP, followed by Idea Cellular with a net gain of 1.9 lakh users. The two operators have advertised aggressively onMNP. Bharti Airtel is in the third spot with a net gain of over 1.5 lakh.
“Incumbents are getting benefits due to improved/ good services, huge marketing, wide area spread and other facilities. We expect that quality of service, tariff offers, customer helping services and 3G will be the key role players; in the future also, these factors will remain in the same pattern,” said a report from Networth Capital.